26.5.07

Support Local Brands

I am now changing my mind about certain beliefs, I looked far and near and realized that globalization, though helpful in some areas, is largely to blame for everything.

It is in Jordan that restaurants are opening up by the dozen, and the services are getting better, if you look for European style cuisine, it is available, mainly thanks to foreign restaurant chains coming here. This pushed the restaurant industry to step up and face the challenges.


Recently, I tried both Tropicana and Minute Maid, which are properties of PepsiCo. and Coca-Cola respectively. I enjoyed the juices they offer, but not as much as I enjoy local juice companies. For some reason, local juice companies -who buy concentrates from abroad- seem to be doing a great job.

Since I have been on a diet for a long time now and losing reasonable weight, I realized that not only do I not need beverages that contain CO2 in them, I HATE them. There were times when Burger King and McDonald's were not allowed in Arab countries, because of connections to Israel, times change. Today there are a plethora of branches of many companies, with connections to Israels in the Arab World. Try Chili House and Chili Ways, and if you don't seem to like them, then try something else, but try Jordanian first.

I therefore took a drastic decision, not buy multinational products and help the local competition. I know that I am not a fan of Starbucks anymore, it makes sense that I should when available, support a local brand, and I found one that is superior in value and taste, although not variety.

This picture was actually on their site and the friends at archive.org still have a copy, if Israel awarded the Chairman of Starbucks, I am not buying from there. Simple, Right?

http://web.archive.org/web/20010502093522/www.starbucks.com/aboutus/recognition.asp?cookie_test=1

Economically, I find it viable to Jordan that I buy my coffee from flavours, or any other Jordanian variety, I personally enjoy it, and am a regular customer, they know my drink and prepare the minute I walk in.

I also enjoy going to places where the giving is part of their revenue, not some minute percentage, but actually a fixed part that is of significance, and I must say I am not surprised by amount of such places available.

If you are into nature, try Wild Jordan, it is amazingly good, and supports the RSCN, which is as good cause as any.


But if you feel that you need a more entrenched cause, try the places at
AlQaser Hotel Howard Johnson. I think this may impress you, also remember their courtyard is a very nice place to sit and relax.

Remember to support as many local enterprises in your community, because they will help the money flow to remain in the country.
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